A Case for a bespoke Composable CDP over one off-the-shelf

Written By Vinayak Mitty

I believe a bespoke solution for a Customer Data Platform (CDP) is worth considering. While it requires a more significant initial investment, after exploring the market leader in CDPs and going through a month of demos and discussions, I’ve learned that it is worthwhile to build a CDP in-house if you have a modern data stack.

Vinayak Mitty
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